Luke Simon is a new menswear line that is based and manufactured in NYC - while all the fabrics are imported from Japan with a mixture of American cottons. The SS10 collection, titled 'Urban Zen', which is in stores now, is inspired by the fast pace city life fused with the relaxed, beach vibe. Pastel colors, soft cotton textures and the lightweight feel only add to the comfort of the collection with a preppy, hampton-ish twist. The details in each garment and the price points (mostly under $200) make this collection uber trendy and very sought after. Guys get ready for those summer BBQ's and beach trips with a few pieces from Luke Simon! On the East coast you can find at Atrium, Changes and Camouflage and for you West coasters at Fred Segal, Garys, Theodore Mens, Mac and T&T.
I really like the last piece in the lookbook, the grey chambray with the blue and white striped yolk inside!
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