H&M stepping it up

The new H&M designer collaboration has just been announced....drum roll please...Lanvin! There will be a men's collection, designed by Lucas Ossendrijver, and of course a women's collection designed by Mr. Elbaz himself. The collections will appear in stores November 23 with a line out the door probably equal to that of the iPhone 4g, so get your vente Starbucks and a new playlist and be ready to wait. Elbaz compares a mass produced line to a stepsister, "I have a problem to do a collection that is a secondary line. I mean, you don't want to be a stepsister. You want to be Cinderella..." I have never looked at it in that sense, but Alber does have a point.